The Baahubali team that had partnered with character entertainment company Graphic India to take the story beyond movies to original comic books, novels, animation and video games should be able to make about Rs10 crore from these ventures, says Pillai. While Sony and Star will also screen the film on their online video streaming platforms Sony LIV and Hotstar, respectively, the producers have retained a portion of the digital rights and are in talks with other platforms. ![]() This includes Rs50 crore from the flagship television channel of Sony Pictures Networks for the Hindi version and Rs28 crore from Star India for the three regional language versions-Tamil, Telugu and Malayalam. ![]() With the basic investment already recovered, the Rs78 crore gained from satellite television rights means the movie has already turned in a profit. Producer Arka Mediaworks has made Rs250 crore from selling pan-India distribution rights, and an additional Rs100 crore will come from the sale of overseas rights for the movie’s theatrical release. Independent trade analyst Sreedhar Pillai says the new film is easily one of the most profitable film ventures ever even before release. The first part of Rajamouli’s war epic had earned in excess of Rs500 crore worldwide when it released in 2015.
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